Every problem looks different depending on how high you stand.

Essays from a Salesforce architect on architecture, AI and design for large organisations, filed by who should read them. Start at your altitude, or scroll all the way down to land.

10,000 mThe boardroom

For CIOs, heads of, and anyone who signs off budgets.

Everything at 10,000 m

A consistent coding framework is what makes 100 developers behave like one team

A framework is a core set of classes, the conventions around them, and someone enforcing both. Its product is that every team's code has the same shape, so anyone can review anyone's work and the next platform change is three edits, not every class. That only holds if someone owns it.

10,000 m to 300 m. Architecture, 10 minute read.

3,000 mThe architecture

For architects and anyone who draws boxes for a living, Salesforce or otherwise.

Everything at 3,000 m

Your AI code reviewer still needs a linter

A linter is a smoke alarm and an LLM is a building inspector. Keep linting as the deterministic gate (security rules on every touched file, everything else on changed lines) and let the model review intent and suggest repairs that go back through the same gate.

3,000 m to 300 m. AI and agents, 10 minute read.

300 mThe delivery team

For tech leads, admins, developers and whoever carries the pager.

Everything at 300 m

Nothing filed at this altitude yet.

GroundThe code

For whoever actually has to type it: Apex, Flow and LWC.

Everything at ground level

Nothing filed at this altitude yet.